1289 Lexington Avenue
2022, Website, Motion Graphics
Brand refresh for Manhattan’s newest condo modelled after its own address.
The logomark informed both solid and hairline artifacts. Each unique shape was assigned a page on the sitemap to maintain connectivity.
Role→ UI/UX components, responsive web layout and design
Client → 1289 Lexington Avenue
Website → Link
Impact → 38% rise in inquiries through website
TEAM
Creative Direction, Logo Hisa Ide
Art Direction Sarah Tan, Sung Kim
Website Shristi Singh
Website Zoey