NYPL TREASURES, Exhibiting Perspectives

2024, Concept Exhibition Design

Crowd-Driven environmental graphics representing multiple perspectives for the New York Public Library.

A promotional campaign for The Polonsky Exhibition of The NYPL’s TREASURES where stories contributed by visitors become part of the exhibit as treasures, now and forever.

Role → End-to-end design and development

Advised by → Talia Cotton

Digital Experience → Prototype

Visitors reinforce the exhibit’s underlying theme to “create new knowledge” by adding their personal artifacts to NYPL’s extensive collection of extraordinary items.

The exhibition layout and the art itself had a strong recurring motif—the photo frame—a ubiquitous container of personal mementos.

Five different variations of the frame combine together to create hundreds of styles, waiting to be populated with new treasures from visitors.

This dynamic visual system helps the frames be guided by people's responses to how they feel about their past (outer frame) and future (inner frame).

They also submit a write-up and title about what they treasure to serve as wall text. The visitor thus becomes an artwork immortalized in the NYPL’s collection.