Virtual Creative Coding Fest

2024, Generative Identity Design

A flexible visual system and custom tool for Creative Coding Fest 2024

Channeling open-source processes, the visual language embodies Processing’s and CC Fest’s shared goal of creative code literacy for all.

Role → Concept, interactive, motion, graphic design

Digital Experience → Generator Tool

[what]

CC Fest is a free and friendly event promoting software learning within the arts and artistic learning within technology-related fields.

[who]

As a sub-sect of The Processing Foundation, CC Fest hosts workshops and talks about open-source tools, made accessible especially for students and teachers.

[how]

The kinetic identity was born out of primitive shapes—a fundamental concept taught in creative coding classes.

[why]

Centering the event’s art and code duality, the campaign graphics seeks to demystify their lowest common denominator—math—for a beginner audience.

[the interface]

I developed a generator that created countless yet cohesive variations of primitives for rapid deployment during production.

[the math in design]

Governed by the polar-coordinate system, a bespoke algorithm adds and removes vertices in real time to create a line, a circle, and every polygon in between.

[components → assets]

Graphics created with the generator formed the components for a wider set of assets, each symbolizing the merging of dualities.

[assets → applications]

As a virtual event, the campaign was optimized for a largely digital presence where most of the creative coding community lives and learns.

[open-source process]

The typeface was chosen for its resonance with Processing’s accessibility pledge, with its contrasting forms testing well across reading abilities.

[parent and child]

The polygons specifically created for the fest are a nod to the shapes in its parent organization’s modular logo.

[epilog]

This project was modeled after Dan Shiffman’s tutorial detailing how shapes are created by manipulating the vertices on a circular path.